Carlos del Rio
107 First Ave N #108 Seattle, WA 98109
503.753.0102
Carlos@newmedinorthwest.com
Experience
Founder/ Chief Consultant
8/2007 - Present Agillian Seattle, Washington
Direct conversion projects for clients and consult on use of search technologies, including pay-per-click and organic listings, to drive performance-based objectives.
- Consulted and wrote for industry leader company SEOmoz, LLC.
- Currently producing educational materials on usability and analytics.
- Produce content on Search Marketing and Usability on a daily blog.
PPC Manager/ Search Marketing Specialist
4/2006 - 6/2007 Visible Technologies LLC Seattle, Washington
Managed search optimization campaigns for multiple clients ranging from small businesses to large online retailers -- including production of and editing of copy for client sites. Maintained reports and reporting system for all of the department's clients. Performed client support both on the phone and through e-mail.
- Participated in proposals to major nationally branded companies.
- Managed $80,000 per month in PPC campaigns
- Successfully brought a client to 9-1 return while increasing year over year revenue
- Participated in the introduction of search marketing principles and practices to new employees
Affiliate Program Manager
1/2005 -3/2006 eMarket Group Ltd. Portland, Oregon
Managed Pay-Per-Click Campaigns for eMarket's core brand and largest client. Engaged in direct support of over 3000 online affiliates. Ensured timely reporting and payments of accrued commissions to the affiliates.
- Maintained a positive image of core brand in the affiliate community.
- Member of marketing team that exceeded monthly sales projections by up to 30%
- Manages several date feeds for core brand on comparison-shopping engines, achieving a 99% positive customer satisfaction rating.
- Brought Pay-Per-Click campaign into positive ROI.
- Created extensive support materials for online Affiliates. Including guidelines for usability and search engine optimization.
- Performed cost benefit analysis of Affiliate network vs. in-house historical data resulting in a successful integration with Share-a-sale Affiliate Network.
- Assisted in the development of online Affiliate portal, launched on time and delivered crucial resources including remote real-time database access to the product catalog
- Used online forums to asses reporting, creative, and web tool needs of Affiliate Marketers
Educator/Instructor
9/2002 - 9/2004 Various Portland, Oregon
Taught after school art courses, managed a college darkroom, and taught bicycle safety and maintenance to adults and school aged children.
Education
8/1999 - 5/2003 Reed College Portland, Oregon
Bachelor's Degree, Major: Fine Arts, Minor: Modern Art History
Skills
- Web Analytics
- Search Optimization
- Cost/Benefit Analysis
- A/B Testing
- Windows and Apple Literate
- Web Development (HTML, CSS)