Improve visibility and functionality of your products and services through the use of web analytics, website communication, and conversion best practices.
Direct conversion projects for clients and consult on use of search technologies, including pay-per-click and organic listings, to drive performance-based objectives. Manage client relationships and production of code, architecture and content for clients in competitive verticals.
Managed PPC and retargeting campaigns, both media buying and landing pages. Represented Unbounce as a speaker at WSI Group, SMX Advanced, and SMUnplugged Vancouver. Represented Unbounce on webinars with Wordstream, Trada, CleverZebo, CPCStrategy, and Marketing Profs. Produced content on testing and conversion rate optimization for the Unbounce blog. Co-produced Q4, 2012 marketing strategy for Unbounce.
Managed search optimization campaigns for multiple clients ranging from small businesses to large online retailers -- including production of and editing of copy and HTML code for client sites. Maintained reports and reporting system for all of the department's clients. Performed client support both on the phone and through e-mail.
Managed Pay-Per-Click Campaigns for eMarket's core brand and largest client. Engaged in direct support of over 3000 online affiliates. Ensured timely reporting and payments of accrued commissions to the affiliates.
Taught after school art courses, managed a college darkroom, and taught bicycle safety and maintenance to adults and school aged children through a variety of non-profit groups.
Taking down barriers to visitors understanding your content and completing intended actions.
Tying business objectives to performance indicators from your website.
Clear communication of content and meaning to major search engines (Google, Bing).
Release Date: Feb. 2009
Release Date: Aug. 2011
Carlos del Rio — email@example.com — (503) 753 0102